Large storefront display windows are the eyes to a retail establishment, granting passers-by a sneak peek into the beautiful creations that lay inside. Global branding and design firm Landor Associates Cincinnati (Landor), located in the historic landmark Shillito Department Store building in downtown Cincinnati, has taken charge of their street-level display windows to inspire employees and passers-by in a way that is reminiscent of a by-gone retail era, when creativity was embraced to lure shoppers and create a ‘talk’ piece. Shillito Department Store was once a haven of shopping bliss, and was one of the largest retail shopping destinations in the United States when it was built in 1878. Landor is paying homage to the retail roots of their classic home with a modern, graphic twist in their newest window installation, Graphic Fashion, which premiered May 12, 2011 during the second annual Cincinnati Fashion Week.
Landor Executive Creative Director Steve McGowan says- “Our mission is to re-imagine our storefront windows and curate them as an Urban Gallery that inspires our people and sparks the imagination of all who experiences them,”
The window installation is part of a larger company initiative, Renaissance, which is a movement that seeks to understand, celebrate, inspire and encourage great creativity. Renaisasnce was created in 2008 and has application across all aspects of Landor Cincinnati.
“Renaissance is at once a movement, a founding philosophy, an approach to operations and a platform by which we study creativity and design,” said Managing Director Mary Zalla. “For us currently, Renaissance is informing how we structure creative teams, how we configure our physical working space and how we challenge and expand our perceptual capabilities and our effectiveness in influencing the actualization of great design.”
The windows at Landor have played host to four different displays since the Renaissance initiative was implemented at Landor.
Graphic Fashion (May 10 – August 10, 2011)
The most current window display, features large-scale photographs of Landor employees dolled up in graphically inspired garb. The installation features dynamic window clings, as well as clothing that combines various shapes and textures. Windows feature Landor employees in their graphic clothing: Kris Linkugel (Designer), Jenna Prenger (Environmental Designer), Tika Huston (Senior Designer), Lesly Amann (Senior Designer) and Eugene Heard (Designer).
SMASHUP Creative (February 7 – April 29, 2011)
This collection of work was composed by branding teams who work on Old Spice, Ritz Crackers, Oral Care, Cheers, and Sour Patch Kids. Keeping SMASHUP brands represented, each team sought inspiration from artists and visual storytellers from Cincinnati: Keith Neltner, Charley Harper, Higher Level Art, Courttney Cooper, and Neusole Glassworks.
110 Experiment (December 20, 2010 – February 1, 2011)
110 Chronicled the daily life of Landor employees. Everyday at 1:10 p.m. (110 is the address of Landor Associates), Landor employees sketched, drew, photographed and created a word at that very moment. Then, Landor Associates invited the local community to take part in the 110 Experiment. Bloggers were asked to document their experience on their respective websites, Twitter feeds and Facebook pages in their sketch books everyday at 1:10 p.m. or a.m. Their work was featured in the storefront windows, right along side of the Landor employees’ work.
‘Inspired by Anne’ (April 15 2010 – July 15, 2010)
Ms. Anne Wainscott, a highly regarded and prolific fashion expressionist, compiled thousands of drawings and paintings that appeared in the Cincinnati Enquirer, Times Star, Post and various trade journals. Wainscott was the go-to fashion illustrator in the city of Cincinnati from 1947-1978. Before the 1970’s and during the height of Ms. Wainscott’s career, the responsibility of a fashion illustrator was integral to the publishing and advertising worlds until photography became a more widely accepted medium.
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